Recipe for Magic: WPP and NVIDIA Omniverse Help The Coca-Cola Company Scale Generative AI Content That Pops With Brand Authenticity

When The Coca-Cola Company produces thirst-quenching marketing, the creative elements of campaigns aren’t just left to chance — there’s a recipe for the magic. Now, the beverage company, through its partnership with WPP Open X, is beginning to scale its global campaigns with generative AI from NVIDIA Omniverse and NVIDIA NIM microservices. “With NVIDIA, we
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