Generative recommender (GR) systems are emerging as a powerful new direction for large-scale personalization. Instead of treating recommendation as a set of…
Generative recommender (GR) systems are emerging as a powerful new direction for large-scale personalization. Instead of treating recommendation as a set of isolated retrieval, ranking, and prediction stages, GRs reformulate recommendation as sequence modeling over user behavior. A user’s interactions, context, candidate items, and actions become tokens in a high-cardinality event stream…