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Enhancing the Apparel Shopping Experience with AI, Emoji-Aware OCR, and Snapchat’s Screenshop

Picture of a clothing store.Ever spotted someone in a photo wearing a cool shirt or some unique apparel and wondered where they got it? How much did it cost? Maybe you’ve even thought…Picture of a clothing store.

Ever spotted someone in a photo wearing a cool shirt or some unique apparel and wondered where they got it? How much did it cost? Maybe you’ve even thought about buying one for yourself. This challenge inspired Snap’s ML engineering team to introduce Screenshop, a service within Snapchat’s app that uses AI to locate and recommend fashion items online that match the style seen in an image.

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